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Link to an interesting article in Forbes. There are a number of surveys that gauge the “brands” or perceptions that people around the world view other countries. Historically , the United States is usually #1 in these surveys.
In 2016, as usual, we ranked #1.
In 2017, we fell to #6
1. Germany
2. France
3. United Kingdom
4. Canada
5. Japan 6. United States
Quote:
I asked Dr. Vadim Volos Global Director of the Anholt-GfK Nation Brands Index if the United States (or any country) had ever seen such a dramatic drop in global perceptions. “This is the second time. The first time was back in 2008 in the last year of President Bush’s presidency. The U.S. dropped to No. 7 but rebounded after President Obama took office.”
The second source signaling a decline in Brand America comes from National Travel and Tourism Office within the U.S. Department of Commerce. In a report released in late November, international visitor arrivals to the United States for the first six months of 2017 dipped by 3.9% — a decline of over 1.3 million visitors from the previous year. That included significant drops from Mexico (9.4%), United Kingdom (6.2%), India (12.9%) and Brazil (14.3%).
According to Roger Dow, President and CEO of the US Travel Association, “The latest government data is deeply concerning not just to our industry, but to anyone who cares about the economic well-being of the United States…These numbers are an undeniable wake-up call, and correcting this troubling trend needs to become a national priority.”
Link to an interesting article in Forbes. There are a number of surveys that gauge the “brands” or perceptions that people around the world view other countries. Historically , the United States is usually #1 in these surveys.
In 2016, as usual, we ranked #1.
In 2017, we fell to #6
1. Germany
2. France
3. United Kingdom
4. Canada
5. Japan 6. United States
As long as we are a blind, rich, 'sugar daddy'; everybody loves us! Once we say you have to work for a living or conform; we lose popularity! How dare we demand loyalty or respect!
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