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"YETI severed ties with the NRA and is now engaging in damage control after a backlash from many of its customers. In early March, YETI refused to place a previously negotiated order from NRA-ILA, citing ‘recent events’ as the reason – a clear reference to the tragedy in Parkland, Florida. YETI then delivered notice to the NRA Foundation that it was terminating a 7 year agreement and demanded that the NRA remove the YETI name and logo from all NRA digital assets, as well as refrain from using any YETI trademarks in future print material. While YETI is trying to spin the story otherwise, those are the facts."
The Austin American-Statesman is the major daily newspaper for Austin, TX.
That is exactly what happened according to YETI. If the NRA has proof that it isn't true, why don't they publish the actual letter that Yeti sent them saying that they were canceling all business with them and them stating it was according to "recent events"? Surely the NRA has those documents. Why won't they back up their allegations?
That is exactly what happened according to YETI. If the NRA has proof that it isn't true, why don't they publish the actual letter that Yeti sent them saying that they were canceling all business with them and them stating it was according to "recent events"? Surely the NRA has those documents. Why won't they back up their allegations?
YETI has yet to publish their correspondence with the NRA. Seems to me if they wanted to clear their name, that would have been done by now. THEY'RE the ones suffering the backlash, yet they refuse to publish communications that would support their claims.
YETI has yet to publish their correspondence with the NRA. Seems to me if they wanted to clear their name, that would have been done by now. THEY'RE the ones suffering the backlash, yet they refuse to publish communications that would support their claims.
Yeti is not the one making a claim, the NRA is.
I already posted where to find a screen shot of the letter that was sent to another org. Go look it up.
YETI made counterclaims. YETI is the entity suffering the backlash, but has not supported their assertion. Makes no business sense.
YETI is just burying themselves even further, especially given the additional details of the exchange given by the NRA which listed the following demands from YETI: Remove the YETI name from all digital NRA communications. Remove the YETI name from all future NRA print literature.
YETI made counterclaims. YETI is the entity suffering the backlash, but has not supported their assertion. Makes no business sense.
YETI is just burying themselves even further, especially given the additional details of the exchange given by the NRA which listed the following demands from YETI: Remove the YETI name from all digital NRA communications. Remove the YETI name from all future NRA print literature.
That is all covered in the letter I saw to another org that got the letter from Yeti. Yeti is allowed to choose who uses their name for promotional purposes.
That is all covered in the letter I saw to another org that got the letter from Yeti.
"Another org" isn't the NRA. Did the letter to the "other org" include demands to remove the YETI name from all digital "org" communications and to remove the YETI name from all future "org" print literature?
"Another org" isn't the NRA. Did the letter to the "other org" include demands to remove the YETI name from all digital "org" communications and to remove the YETI name from all future "org" print literature?
If not, it's not the same.
It was one of the companies that were part of the old discount program. Yes it did have the same do not promote using our brand name stuff.
" Dear Vendor program manager,
YETI recently completed an audit of it's retail, corporate, and consumer programs. As part of this, we have made changes to support our pricing policy, revised and mailed new dealer agreements, and updated our various pricing programs to clarify and simplify the YETI approach As part of these changes, we have made the decision to to end a variety of legacy vendor programs including the Quail Coalition effective immediately. Please note that we will fulfill all existing orders that YETI has received as of today but we will no longer accept new orders under the legacy vendor program.
As a result of ending our vendor program, we request that effective immediately you remove from your existing digital assets any intellectual property or trademarks belonging to YETI and you refrain from using any such IP or trademarks in any future print material.
Should your organization wish to purchase customized YETI products, they can do so through our broadly available bulk discount program."
That was the e-mail sent to Jay Stein of the Quail coalition.
It was one of the companies that were part of the old discount program. Yes it did have the same do not promote using our brand name stuff.
" Dear Vendor program manager,
YETI recently completed an audit of it's retail, corporate, and consumer programs. As part of this, we have made changes to support our pricing policy, revised and mailed new dealer agreements, and updated our various pricing programs to clarify and simplify the YETI approach As part of these changes, we have made the decision to to end a variety of legacy vendor programs including the Quail Coalition effective immediately. Please note that we will fulfill all existing orders that YETI has received as of today but we will no longer accept new orders under the legacy vendor program.
As a result of ending our vendor program, we request that effective immediately you remove from your existing digital assets any intellectual property or trademarks belonging to YETI and you refrain from using any such IP or trademarks in any future print material.
Should your organization wish to purchase customized YETI products, they can do so through our broadly available bulk discount program."
That was the e-mail sent to Jay Stein of the Quail coalition.
Seems accurate, then. YETI bails on the NRA -> gun owners and 2A proponents bail on YETI. I'm not seeing a problem. Just a poor business decision by YETI given the hundreds of millions of guns owned by Americans and exactly WHO is their customer base. /shrug
Seems accurate, then. YETI bails on the NRA -> gun owners and 2A proponents bail on YETI. I'm not seeing a problem. Just a poor business decision by YETI given the hundreds of millions of guns owned by Americans and exactly WHO is their customer base. /shrug
Yeti didn't bail on anyone, they changed their discount program for all of the legacy vendors. Businesses do change discounts all the time. CHANGING a discount program is not bailing on anyone. I used to get a discount at a local store, then they changed that discount program, I now have access to the new program but not the old one since they no longer offer that one. They didn't bail on me, they changed their discounts.
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