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The Colin Kaepernick Campaign Created $43 Million in Buzz for Nike in Less Than 24 Hours
In less than 24 hours since Kaepernick first revealed the spot on Twitter, Nike received more than $43 million worth of media exposure, the vast majority of it neutral to positive, according to Apex Marketing Group. That far outweighs the risk of alienating some customers, said Bob Dorfman, a sports marketing executive at Baker Street Advertising.
The Colin Kaepernick Campaign Created $43 Million in Buzz for Nike in Less Than 24 Hours
In less than 24 hours since Kaepernick first revealed the spot on Twitter, Nike received more than $43 million worth of media exposure, the vast majority of it neutral to positive, according to Apex Marketing Group. That far outweighs the risk of alienating some customers, said Bob Dorfman, a sports marketing executive at Baker Street Advertising.
Blowing $4 billion in market cap for a $43 million buzz is kinda a buzz-kill!
The Colin Kaepernick Campaign Created $43 Million in Buzz for Nike in Less Than 24 Hours
In less than 24 hours since Kaepernick first revealed the spot on Twitter, Nike received more than $43 million worth of media exposure, the vast majority of it neutral to positive, according to Apex Marketing Group. That far outweighs the risk of alienating some customers, said Bob Dorfman, a sports marketing executive at Baker Street Advertising.
Bad media exposure!
1 day loss of 4.2 Billion and more loss, yesterday and today
The Colin Kaepernick Campaign Created $43 Million in Buzz for Nike in Less Than 24 Hours
In less than 24 hours since Kaepernick first revealed the spot on Twitter, Nike received more than $43 million worth of media exposure, the vast majority of it neutral to positive, according to Apex Marketing Group. That far outweighs the risk of alienating some customers, said Bob Dorfman, a sports marketing executive at Baker Street Advertising.
Wow, the NFL owners who have a contract with Nike coulnd't be happier.
They're getting filthy rich due to Nike's involvement in this. NFL will definitely keep Nike as it’s sole supplier now.
All I've been hearing online is weird alt right Trumpers saying they're never going to buy a Nike product again. Odds are if they have kids or other family members it's pretty much inevitable they will. Nike will always get your money.
The only thing Nike I've eve owned was a hat I found while riding. So no, they don't get my money. I have two kids and they don't have Nike anything either.
still can spot you a few thousand so you can buy more sneakers.
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