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what this does is point out how people can be prejudiced.
in this case, prejudiced against blackness.
i didnt get where it was going till the man got on the bed and it morphed into dark paste on a white tooth brush. readin the subtitles, i thought...
"are the trying to say that blackness is inherently negative or bad?"
well i think that people generally think that. maybe lots of asians think that. who knows. the ad would lead me to that conclusion. we have definite ideas about other people. negative ideas. but i dont know how much of that is due to historical realities or our own paranoia or whatever.
we have certain ideas about all people. some of it is because we have seen actions that support said ideas, but most of what we hold true(when it comes to race, gender sexuality, etc) is stubbornly handed down from gen to gen. often to the detriment of those not conforming to "traditional values".
thats just the way it is...sadly.
so while this commercial is not racist, its is a bit prejudiced, or the concept is (black man climbing a pole[like in the jungle huh?]).
but most importantly i would hope that this does work towards having a society that does not judge people by superficial appearances.
will it? who knows.
I don't think ad agencies in Thailand feel like they need to concern themselves with the bizarre hair-trigger PC sensitivities of Americans who might see their commercials on YouTube. (However, the commercial was probably produced in LA by an American ad agency.) The company has a product to sell, and an audience to reach. Sounds like unvarnished capitalism to me. They're selling black toothpaste, which they expect the market to be afraid of, so they play on a universal fear of things black, and meanwhile portray the black mas as something who is not fearsome.
What I do think would insult me if I were black is all the commercials in this country that show black families who are obviously richer than any white people I know, happily closing on a 2-million dollar house or cavorting with their favorite erectile dysfunction medication. Or the mom driving to a birthday party in her new Escalade, with one black, one hispanic and one asian kid represented as her own kid's best neighborhood friends. This is so outrageously atypical of white moms with Escalades, that it is insulting to minorities to see their own lives portayed so.
I don't think ad agencies in Thailand feel like they need to concern themselves with the bizarre hair-trigger PC sensitivities of Americans who might see their commercials on YouTube. (However, the commercial was probably produced in LA by an American ad agency.) The company has a product to sell, and an audience to reach. Sounds like unvarnished capitalism to me. They're selling black toothpaste, which they expect the market to be afraid of, so they play on a universal fear of things black, and meanwhile portray the black mas as something who is not fearsome.
What I do think would insult me if I were black is all the commercials in this country that show black families who are obviously richer than any white people I know, happily closing on a 2-million dollar house or cavorting with their favorite erectile dysfunction medication. Or the mom driving to a birthday party in her new Escalade, with one black, one hispanic and one asian kid represented as her own kid's best neighborhood friends. This is so outrageously atypical of white moms with Escalades, that it is insulting to minorities to see their own lives portayed so.
Is it insulting to minorities to see their lives portrayed so? I don't think so. I'm Black and I never got that memo or that feeling from other Black people. We are happy to be included. We loved the Cosby show. We don't like always being set apart as some kind of people with perennial problems. One Black kid, one White kid and one Asian kid was just how my car looked on the way to the movies this evening. I think you're making a huge assumption.
Last edited by laysayfair; 08-28-2008 at 01:16 AM..
Reason: typo
No, it's not racist but, it's pitiful how thin skinned people have become.
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