Quote:
Originally Posted by WillysB
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Nice seeing something factual on C-D. But most will miss the message and just see politics.
These day's everything is about branding and marketing.
Its been going on in the political arena since the days of Kennedy, Nixon and the dawn of television politics.
From "The Selling of the President", 1968:
"..the response is to the image, not to the man…It’s not what’s there that counts, it’s what’s projected.”
But, its that selling (of the image & brand) that has won & lost elections.
A grandfatherly warhorse and a airhead with a gun, wasn't quite the image many thought should be in the white house.
(we are talking branding here, not political ideology, and that was the image projected)
Best Campaign Ads (from Parade magazine, a non-partisan view)
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A must see!
