BP buys search engine words to redirect people from real news on Gulf oil spill disaster (spokesman, official)

[Violett]

Synopsis: BP spokesman Toby Odone confirmed to ABC News that the oil giant had in fact bought internet search terms. So now when someone searches the words ‘oil spill’, on the internet, the top link will re-direct them to BP’s official company website.


http://www.examiner.com/x-33986-Poli...il-spill-disas

[GregW]

How in Hell can words be bought? Have we slipped completely into a corporate Never Never land?

[Gary Siete]

No. BP has not bought top positions in the search engine results. They have only bought advertising that shows when certain keywords are searched. That is how Google works. One or two ads labeled "Sponsored Link" at the top of the page and also down the side.