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I figured that psychology was the best forum for this post. If wrong, please move it
Is it being run in the U.S.? I haven't seen it, and it doesn't seem to have been made in the U.S.
The U.S. was settled by Pilgrims (super rabid religious people), and a lot of people in the U S subscribe to the super religious evangelist movement. Add to that groups pushing for women's rights, which oddly enough, that commercial is ANTI-women (it places women in a sexual light, focusing on female-only underwear, instead of focusing on things that are really important to women). Also, there is no anti-bra movement in America. There was in the '60s, but that decade is long over.
Imagine that ad showing a man reaching into loose casual pants and removing his underwear, then going "ahhh" and settling back in a cushy sofa...."the beer for men who let it hang loose!" I don't think men would relate to that ad, but women would probably like it.
which oddly enough, that commercial is ANTI-women (it places women in a sexual light, focusing on female-only underwear, instead of focusing on things that are really important to women). Also, there is no anti-bra movement in America. There was in the '60s, but that decade is long over.
This is a weird comparison--for many, if not most, women a bra is a functional garment. The bra I'm wearing today is no more sexual than the cardigan I have on. It's not anti-woman to acknowledge that women wear bras, and they're not always comfy. Most of the women I've seen respond to that ad think it's spot-on--Coors obviously has an actual women on their marketing team.
Is it being run in the U.S.? I haven't seen it, and it doesn't seem to have been made in the U.S.
The U.S. was settled by Pilgrims (super rabid religious people), and a lot of people in the U S subscribe to the super religious evangelist movement. Add to that groups pushing for women's rights, which oddly enough, that commercial is ANTI-women (it places women in a sexual light, focusing on female-only underwear, instead of focusing on things that are really important to women). Also, there is no anti-bra movement in America. There was in the '60s, but that decade is long over.
Imagine that ad showing a man reaching into loose casual pants and removing his underwear...."the beer for men who let it hang loose!"
I've sen it and I'm right in the heartland of the US. Good commercial. When my GF and I saw it together......
homina12: You know that move.
her: Yep.
homina12: Show me again.
What followed was quite controversial by the starchy standards here at CD-R, which may slow me down, but won't stop me
I don't and wouldn't like Coors beer but I liked it. Not only does it have the bra trick, which I gather many women relate to, at the very beginning you see another example of clothing discomfort--the band-aid on the heel, so all together it conveys the relief and relaxation they are going for.
Is it being run in the U.S.? I haven't seen it, and it doesn't seem to have been made in the U.S.
Yes, it runs in the U.S. and I've seen it at least twice. I didn't even fall off my chair even though I'm a church-going Republican!
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The U.S. was settled by Pilgrims (super rabid religious people), and a lot of people in the U S subscribe to the super religious evangelist movement. Add to that groups pushing for women's rights, which oddly enough, that commercial is ANTI-women (it places women in a sexual light, focusing on female-only underwear, instead of focusing on things that are really important to women). Also, there is no anti-bra movement in America. There was in the '60s, but that decade is long over.
Well, part of the U.S. was settled by Pilgrims who were expelled from England because they did not adhere to the majority religion. Everyone from 1620 would be considered "super rabid" by today's standards.
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Imagine that ad showing a man reaching into loose casual pants and removing his underwear, then going "ahhh" and settling back in a cushy sofa...."the beer for men who let it hang loose!" I don't think men would relate to that ad, but women would probably like it.
There is (or was, around 2 years ago) a TV ad for "Ball Room Jeans" marketed by Duluth Trading Company that showed a cartoon man happily doing deep-knee bends. He had "room" for his "balls", get it? The ad was geared toward men. BTW we don't "remove our underwear" in front of the TV unless we're alooone (as George Costanza would say).
I saw that ad and thought it was really great. First, it's a beer ad targeted to women (who do actually drink beer,) not just objectifying them for men, and second, it shows a relatable sitation for a lot of women--you get home, you kick off your uncomfortable shoes, and you take off your uncomfortable bra (cracking open a beer is secondary, but still.) I don't even see much of a controversy in that article, the author was making a reach in commenting that it's somehow sad that beer ads can't or shouldn't be entirely sexist anymore.
First answer right out of the starting gate and you hit every point that I thought about when I posted the ad
There is (or was, around 2 years ago) a TV ad for "Ball Room Jeans" marketed by Duluth Trading Company that showed a cartoon man happily doing deep-knee bends. He had "room" for his "balls", get it? The ad was geared toward men. BTW we don't "remove our underwear" in front of the TV unless we're alooone (as George Costanza would say).
I saw that ad and my thought was 'Women can take their bra off that way?'
You never watched Flashdance back in 1983 (or any of the years since)?
I guess it's like guys who unbutton or take their pants off as soon as they get in the door? But the first thing I think is that if your bra fits, it feels fine and she's not busty so even less reason for discomfort. So the commercial doesn't work for me personally but I see why it would for some women. I don't have a "problem" with it because she's taking it off just for herself, she's doing it casually with no hint of stripper fanfare, it's a plain bra not nasty lingerie, etc.
I'm a woman, and I approve! I don't see anything objectionable at all.
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