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The new logo is quite childish in my opinion. Almost like an afterthought. There could have been a contest for creation of something appealing. The word Cary with a tiny star of any color in the center is simply bleh. Sorry money is being spent to insert it into town products, because I thought the town had more “inspiration” available than that.
Holly Springs -- you got it going on. That is a very good logo IMO. Ties in the Holly and the Springs. https://www.hollyspringsnc.us
Great post, thanks for sharing. I agree, relative to all the others, Holly Springs nailed it. Modern and clean, yet warm and stylish. Nice colors and theme that make sense given the town name -without having to do any research. Could be old, could be new...... timeless. A touch of the whimsical is icing on the cake.
I live in Cary and have to say I am disappointed in our new logo. Harsh lines and colors. Reminds me too much of the North Carolina FC logo https://www.northcarolinafc.com/
Did Malik have a say in this???
Also, I love this country and all but the new Cary logo, with it's red, white, and blue.....and star, is a little too patriotic for me. Maybe that is what they are going for, a national look/feel, not local. Like, "we are an American power, not a small warm little town; bring us your international investments and world businesses!".
Further, keeping in mind this is ALL very subjective (logos are a form of art afterall), the new Cary logo gives off that conservative "vibe"; I mean, it looks like it could be a logo for a conservative republican political action committee (PAC). But Cary is very diverse and thinks of itself as being more progressive (demographic and voter mapping shows this respectively).
Branding is something an organization needs to do in order to solidify customer loyalty so it can sell more products.
What exactly does Cary seek to sell us? Is it trying to lure more people to the town because it doesn't have enough residents?
I don't see how any government needs to be constantly spending tax dollars on marketing itself to people. Marketing people love to constantly re-brand stuff to create work for themselves to stay employed, and to some extent that may be not a bad thing in private sector companies that need to move products or services, but it seems like a potentially criminal use of public money in this context.
So why does Cary need to spend money on rebranding anything?
Branding is something an organization needs to do in order to solidify customer loyalty so it can sell more products.
What exactly does Cary seek to sell us? Is it trying to lure more people to the town because it doesn't have enough residents?
I don't see how any government needs to be constantly spending tax dollars on marketing itself to people. Marketing people love to constantly re-brand stuff to create work for themselves to stay employed, and to some extent that may be not a bad thing in private sector companies that need to move products or services, but it seems like a potentially criminal use of public money in this context.
So why does Cary need to spend money on rebranding anything?
Cary and all towns and cities want to attract businesses to move there. Having good branding helps, even if subliminally.
You do realize that Raleigh is the “city of oaks”? It’s logo is totally appropriate.
Maybe in that it appears to be some type of tree, or a leaf depending on who you talk to, but it's very generic and doesn't convey "city of oaks." It looks like a corporate logo, and a boring one at that. Surprised they couldn't do better for a couple hundred thousand dollars.
Location: Chapel Hill, NC, formerly NoVA and Phila
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Now I'm looking at town/cities logos! I agree with Poppy that the Apex one looks like tent camping. The Carrboro one looks very 1970s to me.
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