ACC conference basketball is way more important here than NCAA basketball as a whole. During the ACC Championship, you couldn't get away from basketball. Regular TV programs are pre-empted to show the games. Now that UNC is out of the NCAA tourney and NCSU is done in the NIT, you probably won't hear much. There are still people following it, just not as many and with less fervor.
Oh, and by the way, Go Gators!