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People like flyers -- some people use the QR code riders that buyers can scan on their smart phones, but I don't think that's been very well received. A flyer is easy to grab, has enough info to explain the details, and color photos are eye catching. I have a flyer box on nearly every listing that I take, and I go through a lot of ink & paper but think it's worth it.
85% of people have a cell phone
50% of those phones are capable of scanning a qr code
17% of those people have scanned a qr code
50% of those people were successful and would do it again.
So that leaves 3.6% of people with a cell phone would ever scan a qr code. QR codes are useless.......
Want to provide an easy way to communicate? print a flyer or give them your company website
Paper is a renewable resource. It is also a recyclable resource. The paper industry provides living wage jobs. There is absolutely no reason to not use paper.
85% of people have a cell phone
50% of those phones are capable of scanning a qr code
17% of those people have scanned a qr code
50% of those people were successful and would do it again.
So that leaves 3.6% of people with a cell phone would ever scan a qr code. QR codes are useless.......
Want to provide an easy way to communicate? print a flyer or give them your company website
You always get those 1-2 people that just love them. It doesn't cost any money to generate one.
I do them routinely and put them on the flyer box, in case the box gets emptied, or maybe to catch those 1 or 2 people.
And I am planning a rural land listing where I will have a QR code printed directly on the signage, so people can see survey and other docs.
I also put them on all my Craigslist ads, since HTML linking is no longer allowed on CL.
My error is that I don't track them adequately to see how often they are scanned. I think they would be scanned a little more often if people knew where the code was taking them. Too often it is just a puff marketing piece that brings little value.
Labeling the code might help.
But, yes, they are free. That cost makes more sense than a lot of whiz-bang woohoo tech stuff that does nothing to sell the house, but that agents do to impress prospective clients, thus driving up the cost of listings.
I remember when QR codes first hit the real estate market and people were charging money for QR codes. That went away pretty fast.
When I look at a house I usually already print the online info. But for a drive by hey stop real quick its great. Gives me some basic info that I can send to my agent and say hey let's research this a bit I'm interested. And I have a smart phone. I can do QR code also but a flier is more in my face thing.
Most get everything they need online these days. Most real estate agents flyers are a mess of blurry photos and information.
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