I believe this needs to be shared about independent vs ...

[1insider]

Originally Posted by tomocox

That is your ego speaking, not reality.

Couldn't be further from the truth. I'm sure all your flamboyant top producing agents are very capable but my reality is that I'm more comfortable with humility. I doubt I'm alone in being turned off by cries of "we're number one" regardless the industry. Full disclosure: country boy

[tomocox]

Originally Posted by Silverfall

Pick a side. You talk about the independence of the national brands, but are using stats based on national productions. Kinda hypocritical.

I didn't leave my theme. As I posted in my OP, I am a small independently managed mom & pop shop with an international brand. My point was why I carry the international brand, although we are a small independent firm.

Nothing hypocritical at all.

[tomocox]

Originally Posted by 1insider

Couldn't be further from the truth. I'm sure all your flamboyant top producing agents are very capable but my reality is that I'm more comfortable with humility. I doubt I'm alone in being turned off by cries of "we're number one" regardless the industry. Full disclosure: country boy

The funny thing, the only thing I cry we are # 1 about is our productivity. We aren't the largest, we aren't the oldest, or youngest. We aren't anything but this, "No one sells more real estate than RE/MAX." I guess it's ok for most people to be nonchalant about productivity, but I don't know about you, but I got out of bed today and went to work. I like maximizing my income while minimizing my expenses. Guess that makes me weird.

Again, back to the OP, I was explaining that most branded offices, whether RE/MAX, C-21, CB, ERA, BHH-Prudential or Weichert are local independent business folks.

[oh come on!]

Our business cards always say each office is independently owned. But many consumers are fixated on brand.

[tomocox]

Originally Posted by oh come on!

Our business cards always say each office is independently owned. But many consumers are fixated on brand.

Please take this thought a little farther down the highway. What do you mean, "fixated on the brand?" Love to understand why you think people are brand conscious.