Luxury Homes, Luxury Apartments: sales tactic? (Realtor, buyers, prices, properties)

[luv4horses]

Everywhere you go new developments seem to use the term “Luxury” as the key descriptor of their properties.

Does this mean anything? Is it associated with something unique? Does every single marketing strategy call for emphasizing this term? Or is it just a way of telling buyers they know we are emotional sheep who won’t buy unless it stokes our ego.

I also have trouble with the over used phrase “resort lifestyle”. Does it simply mean there will eventually be a swimming pool? Or does it mean you can order cocktails poolside.

What positive connection am I missing.

[Diana Holbrook]

Probably mostly marketing. I'd hope it means the fixtures and appointments are a step above builder grade, but it's not exactly a legal term.

[adjusterjack]

Like most sales pitches, it's hype. Just like realtor ads for homes that use euphemisms

https://duckduckgo.com/?q=real+estat...=v252-1&ia=web

and enhanced photos through lenses that make everything look bigger than it really is.

[Lillie767]

Means nothing. Same as "luxury" vinyl.

[semispherical]

Originally Posted by Lillie767

Means nothing. Same as "luxury" vinyl.

"The finest Corinthian leather!"


https://www.youtube.com/watch?v=uvyTTx33PPQ

[MikeJaquish]

Originally Posted by semispherical

"The finest Corinthian leather!"


https://www.youtube.com/watch?v=uvyTTx33PPQ

He couldn't even have one on Fantasy Island. Had to shuttle in a golf cart.

[jackmichigan]

Originally Posted by luv4horses

Everywhere you go new developments seem to use the term “Luxury” as the key descriptor of their properties.

Does this mean anything?

It means that you should expect a high price tag--probably more than it it worth.

[jdhall1]

It depends in the prices, finishes and amentieis are higher than what the current market offers.