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Just curious to see what the professionals will say about this.........
A fairly popular Realtor, advertises every month with a column in the paper. This week, the Headline reads "On Vacation till Fall." Within the opening paragraph the Realtor writes "buyers and sellers will attempt to wrap up their dealings with Real Estate" now since school is out and vacations have started. It goes on to state the corporate relocations also will at this time, come to somewhat of a halt. The Realtor states that he/she will be on vacation with the column until fall.
When you flip the page (1 page only) the very same Realtor has a full page ad and the title reads "Summer is Here, the time is right for buying and selling!"
Would you, as a professional, advertise that you will be off for several months? Although it clearly states the column will not be available till the fall, would you read into it that the Realtor is off as well?
I think you may have confused what he was saying. He was saying that he didn't have any time to write a real estate column in the summer bcause he's way too busy selling real estate. Not the he's going on vacation vacation, only vacation from writing columns.
I have a broker friend in Maine, as well as my brother who is a major broker in Greensboro, NC, and both of them take their vacations in early February.
I think the confusion may come from the fact that columnists rarely write their own headlines - those are written by editors. The columnist meant "This column will be on hiatus during the busy season," but the editor has to sum that up in a very short statement. "On Vacation till fall" isn't a very good summary (because it indeed implies that the realtor himself is on vacation, not the column) but that's the editor's fault.
Honestly, I try not to read headlines any more. The first paragraph of an article is generally much more informative and is actually written by the author, not the editor.
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