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When using an agent to help you buy or sell property, do you have a strong preference for an agent from a Big Brand National Firm, a Local Independent Real Estate Firm, or do you just look for a good agent without regard for the type or size of firm or office?
...or do you just look for a good agent without regard for the type or size of firm or office?
It's always all about the person across the table or at the other end of the phone line.
The big national offices probably create more problems for the process than they might solve.
But this isn't limited to just RE agents. It's true in everything.
The issue, and the reason for the national brands in everything from muffler shops to dentists...
has been the growing transience of the population. You're new in town and need an X and usually
on short notice... even if you have the time to ask around what you get told is still anecdotal.
Open the Yellow Pages, or google the topic and you're bound to see a name you recognize.
Unless they're faced with something grossly out of the norm (or what you suppose to be the norm)
the lunch will be at Applebees and the oil change will be at JiffyLube.
It's always all about the person across the table or at the other end of the phone line.
The big national offices probably create more problems for the process than they might solve.
But this isn't limited to just RE agents. It's true in everything.
The issue, and the reason for the national brands in everything from muffler shops to dentists...
has been the growing transience of the population. You're new in town and need an X and usually
on short notice... even if you have the time to ask around what you get told is still anecdotal.
Open the Yellow Pages, or google the topic and you're bound to see a name you recognize.
Unless they're faced with something grossly out of the norm (or what you suppose to be the norm)
the lunch will be at Applebees and the oil change will be at JiffyLube.
Holiday Inn made their reputation on consistent delivery of a reasonably acceptable product. No surprises regardless of the town you are in.
McDonald's did similar, with great success.
The biggest majority of homes are not sold by the listing agent. That said, one does want a listing agent with a track record and a following in your local area not some newbie learning at your expense. Who the agent works for is secondary.
Its impossible to provide a consistant product with such a complicated product such as real estate. Too many uncontrollable variables.
What makes a good agency is "good agents". The logo on the building doesn't matter.
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