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I'm pretty sure my ugly mug has cost me a prospect or three. One of the top agents in our market uses a pencil-drawn caricature of himself on his signs and cards, which I think is genius. Unfortunately, if anyone else did that now they would look like they were copying him.
I'm pretty sure my ugly mug has cost me a prospect or three. One of the top agents in our market uses a pencil-drawn caricature of himself on his signs and cards, which I think is genius. Unfortunately, if anyone else did that now they would look like they were copying him.
If you want to do this you can ask if he wouldn't mind. and compliment him on what a great idea it is and ask him where he came up with it, he may have seen it somewhere else and borrowed it himself.
I have mixed feelings on photo's on business cards. I like my photo on my card as it puts a face to the name. I'd caution you if you do put your photo on your business card don't use a 1980's glamour shot photo. It should be a representation of you now and not 10-30 years ago.
OMG, you are so right, derek. I can't believe how many people I have seen their photos of on business cards that are totally out of date. When I see them in real life, their pic looks nothing like their photo on FB, linkedin, or their business cards. They are much heavier, much older, (usually much heavier). I've even seen people who aren't the same person as the pic of the person on the business card! Now that is truly odd I think it's a good idea to have a small pic on a business card. Almost every realtor I've seen does that.
I'm pretty sure my ugly mug has cost me a prospect or three. One of the top agents in our market uses a pencil-drawn caricature of himself on his signs and cards, which I think is genius. Unfortunately, if anyone else did that now they would look like they were copying him.
I also truly think I've lost a few potential listings because of my photo, but not because of ugliness.
There must have been some other discrimination going on.
We've all probably seen the guy who looks like a criminal no matter who takes his photo. For sure that guy is being passed up by consumers.
I'd rather remain anonymous until the moment I show up for an appointment and get rejected in person than not being given a chance at all because of photo discrimination.
Real estate seems to be the only industry where photos are expected because we've trained the public to expect them.
If you had a random stack of realtor business cards and never met any of those realtors, who would you choose?
You don't know the difference between any of these realtors, but you picked the lady who looks pleasant?
How about the guy with a distinctive biz card with no photo?
Without question, an agent shouldn't put a photo on their business cards if they look like a shyster.
I usually only pass out business cards in person, so I don't really think it matters that I don't include my photo on my cards. Besides, in no way are those "glamour shots" going to help my business.
Location: East of Seattle since 1992, 615' Elevation, Zone 8b - originally from SF Bay Area
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Quote:
Originally Posted by jghorton
I've wondered about the plethora of 'glamour shots' on virtually every RE Ad and sales booklet. Realtors must believe that it helps or they wouldn't do it, but, I can't help but, think it is overdone. I guess image is important in today's world, but, I'm more focused on performance record and plans for marketing one's property.
I avoid dealing with people that plaster their face on the sides of buses, or on benches and billboards. For realtors, I will select based on recommendations from trusted friends/relatives, and what they look like is of no significance. if we meet and don't hit it off, we won't sign the agreement, and will move on to the next.
I avoid dealing with people that plaster their face on the sides of buses, or on benches and billboards. For realtors, I will select based on recommendations from trusted friends/relatives, and what they look like is of no significance. if we meet and don't hit it off, we won't sign the agreement, and will move on to the next.
Me too. I would think they are too busy to properly care for my listing. I want someone with steady business and has been in real estate for a long time. I also avoid realtors that live in the community they sell for. I made the mistake of hiring one and she kept trying to get me to bid at the house price and not below. it dawned on me that she wanted to preserve the values in the community. Fired her and picked someone else. A neighbor used her to sell her home also and I thought she was priced high. The realtor wouldn't let her drop her price either. Neighbor went with another realtor and sold her home within days at a more realistic price.
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I think it's a good idea to have a small pic on a business card. Almost every realtor I've seen does that.
