Marketing to specific buyer set (prices, properties, buyers, location)

[tamajane]

If you have a property which will not be popular with general buyers is it worth marketing to a subset of buyers? For instance a noisy location with a certain disposition, don't try to downplay it, but market it to like minded people. " A fun, energetic area! Come join the party!" "Trump 2020!"

Stage the interior to look like a Cracker Barrel?

Not even kidding.

[MrRational]

Originally Posted by tamajane

If you have a property which will not be popular...

What properties NEAR YOU have sold at the highest prices and/or the fastest (DOM) ? Emulate them.
Of these ... who has actually bought them? They just might know someone else like them.