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People who stay in dead-end relationships do so because:
1. Social norms- they feel pressured to stay due to the amount of time invested and the phase in their lives they feel they "should" be at.
2. Financial reasons
3. The comfort in knowing that if they do cheat on their partners they could still get away with it for x, y reasons.
People are sometimes afraid to experience or explore what they don't know, so they'll string someone else along, because they somehow learned to lie to themselves in one way or another by not letting go.
Because the devil you know is better than the devil you don't know. Dating and getting to know someone new is nerve-wracking. What do I wear? Is he going to think I'm weird? Should I not have sent that text? And on and on. All of that uncertainty...blah.
There's also the "sunk cost" fallacy where people throw good effort after bad because of the time already spent in the relationship.