Ok I see your point
It is highly commercialized
But what in this world isn't?
I know its not like Christmas and Easter (Significant religious dates)
All the same it serves an important purpose
It reminds you to show how much you care for your Significant Other
I know the article's saying you should'nt need reminding
But in the busy modern world its not easy for couples to be always romantic (most are juggling two jobs, kids, housework, morgage)
Its like
Mothers Day sure its commercialized and I wish I showed more appreciation towards my mother all year
But I'm really glad that I'm remindered to take care of her that one special time of year
So everyone have a ..........................