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"Baby boomers are avid Internet users.They make up 32.5% of the US adult population and 36% of the adult online population, according to the Pew Internet & American Life Project. On a typical day, boomers account for one-third of all Internet traffic, Pew found.According to Burst Media, nearly two-thirds (62.6%) of these users spent more than five hours a week online. In 2010 boomers’ ages range between 46 and 64, mirroring their birth years, 1946 through 1964."
"Baby boomers are avid Internet users.They make up 32.5% of the US adult population and 36% of the adult online population, according to the Pew Internet & American Life Project. On a typical day, boomers account for one-third of all Internet traffic, Pew found.According to Burst Media, nearly two-thirds (62.6%) of these users spent more than five hours a week online. In 2010 boomers’ ages range between 46 and 64, mirroring their birth years, 1946 through 1964."
So many of the baby boomers started out with computers before the internet, before Windows, before Internet Explorer ... I still have a book with all my DOS commands ... remember c:\ ... then came Windows ... modems ... 56k dial-up internet and actually Netscape beat Gates out on the first browser and Yahoo was long before Google. And then ... Bill Gates just got richer and richer. LOL
I am amazed at how many boomers I have as coworkers that are not internet savvy.
That's interesting, considering you're in the real estate business. I've found the opposite is true with my boomer co-workers, but then I'm in a different industry than you.
I work with a lot of people in their 20s and 30s. I'm surprised by how many know how to watch videos on their laptops but mostly are glued to their cell phones and constant texting, but don't know too much about much else.
I find myself watching less and less TV mainly because there isn't much on that is worth watching...I read that TV viewership is down, especially with older demographics. Don't the networks get it?
I find myself watching less and less TV mainly because there isn't much on that is worth watching...I read that TV viewership is down, especially with older demographics. Don't the networks get it?
They get it: Older folks are much closer to the grave than young people....the networks are looking to attract and hold long-term viewers. These are the people they need to generate revenue.
well, older folks (especially the huge numbers of baby boomers) are home every night looking for entertainment (TV, movie rentals, internet) while the younger generations are still at work, out with their friends, etc. I think they watch more late evening TV but from 6-10 pm I bet more old folks are looking to find something to watch. TV watching is down in general from the articles I've read.
Advertisers want people who are willing to try new products. Study after study has shown that the older you are, the more brand loyal you are, so advertisers aren't interested in attracting an older audience. That is why TV shows today are rarely written with an older audience in mind and it's also why ratings measure All Viewers and Viewers 18 - 49 (some go up to 54) but only usually talk about the target demographic (viewers 18 - 49) as being important. Those are the people who will either try new products or at the higher end of that range, the people who buy for younger people in their household. If a show attracts more people in that 18 - 49 year old group, even if their total audience is smaller than other shows on at the same time, they can charge more for advertising.
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... then came Windows ... modems ... 56k dial-up internet and actually Netscape beat Gates out on the first browser and Yahoo was long before Google. And then ... Bill Gates just got richer and richer. LOL
