Constellation Brands owned Modelo fastest growing beer in US (Rochester: sales, 2015)

[db2797]

Modelo which is a Mexican beer owned by Constellation Brands right here in Rochester is now the fastest growing beer here in the US. Very cool. For those that don't Constellation Brands is the largest Wine and Spirit producer in the world and the largest beer import company as well (third largest beer market share of all beer supplies). I still think of Constellation Brands as Canandaigua Wine though haha. But it shows another link to beer and Rochester.

To identify the 10 fastest growing beer brands in America, 24/7 Wall St. reviewed shipment volumes provided by Beer Marketer’s Insights for all brands with more than 1 million barrels shipped in either 2010 or 2015. For reference, approximately 200 million barrels of beer are shipped to the United States in a given year. There are 31 gallons in a barrel, or 13.8 cases of 24 12-ounce bottles each.

These are America’s fastest growing beer brands.

1. Modelo Especial
> Sales change (2010-2015): 135.3%
> Barrels shipped in 2015: 5.4 million
> Owner: Constellation Brands, inc.

Mexican beer Modelo Especial had a meteoric growth in the last five years. Shepard suggested the growth may be largely due to beer consumption among the growing U.S. Hispanic population. Hispanics made up 17.3% of the population in 2014, much more than their 3.5% share of the population in 1960. Anheuser-Busch InBev, which distributes Modelo outside the U.S. market, controls well over half of the beer market in Mexico. In the United States., the majority of TV ads for Modelo Especial have been in Spanish only.

Constellation Brands announced recently its plans to dial up its advertising of Modelo Especial. As part of the company’s plan, the Mexican import was recently named exclusive import beer sponsor of the Brooklyn Nets.

America

[JWRocks]

[quote=db2797;46550310]Modelo which is a Mexican beer owned by Constellation Brands right here in Rochester is now the fastest growing beer here in the US. Very cool. For those that don't Constellation Brands is the largest Wine and Spirit producer in the world and the largest beer import company as well (third largest beer market share of all beer supplies). I still think of Constellation Brands as Canandaigua Wine though haha. But it shows another link to beer and Rochester. /quote]


Constellation Brands is a Fortune 500 company--#429