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View Poll Results: What forms of advertising would you most likely respond to?
Door hangers 2 25.00%
Letters Introducing a Local Service 6 75.00%
Door to Door Personal Soliciting (I ring the bell) 0 0%
A sign at the corner of the road as you drive in 2 25.00%
Multiple Choice Poll. Voters: 8. You may not vote on this poll

Closed Thread Start New Thread
 
Old 06-18-2009, 07:29 PM
 
Location: NW San Antonio
214 posts, read 491,473 times
Reputation: 128

Advertisements

Do you guys like those signs on the side of the highway? I don't ever have time to save phone numbers off those. I know nobody is fond of door hangers. My website pulls a lot of business but it is not centralized in my area by any means.

The homeowners association here is somewhat deadbeat (no real newsletter, etc) and the nearest shopping areas except for one Shell station serves a MUCH larger area than this.

I have thought of door to door letters to the community, introducing myself and explaining that I live and work here.

What do you think?

 
Old 06-18-2009, 07:46 PM
 
Location: Boerne
20 posts, read 65,272 times
Reputation: 20
'54 has more than one housing area. Can you be specific as to where you are targeting?

'Coop
 
Old 06-18-2009, 07:48 PM
 
Location: NW San Antonio
214 posts, read 491,473 times
Reputation: 128
Bridgewood, specifically.
 
Old 06-18-2009, 08:08 PM
 
Location: Boerne
20 posts, read 65,272 times
Reputation: 20
Not an ad guy, but I would try something innovative like approaching the HOA about renting space on their marquee, look into whether you can put a small ad on their website. Possibly you could put a coupon in the welcome kits for new residents, assuming the neighborhood has welcome kits. When I did lawns, I relied on shoe leather and flyers offering a discount on the first service. These days, I don't appreciate folks doing door knocks.

My .02.

'Coop
 
Old 06-18-2009, 08:14 PM
 
4,145 posts, read 10,295,416 times
Reputation: 3337
Quote:
Originally Posted by Reallybigshoe View Post
Do you guys like those signs on the side of the highway? I don't ever have time to save phone numbers off those. I know nobody is fond of door hangers. My website pulls a lot of business but it is not centralized in my area by any means.

The homeowners association here is somewhat deadbeat (no real newsletter, etc) and the nearest shopping areas except for one Shell station serves a MUCH larger area than this.

I have thought of door to door letters to the community, introducing myself and explaining that I live and work here.

What do you think?
Don't reinvent the wheel. Flyers and door to door. When you're mowing a lawn, offer the neighbors a slight discount to do theirs too the same day.

You'll have tons of people say they don't like the flyers, but regardless of what people think, they work.

Marketing isn't rocket science. It's persistence.
 
Old 06-18-2009, 08:16 PM
 
Location: San Antonio, TX
8,399 posts, read 22,620,728 times
Reputation: 4435
Not in Bridgewood, but am a '54 resident. Here are my thoughts...

Door hangers - littering
Letters Introducing a Local Service - Your best bet
Door to Door Personal Soliciting (I ring the bell) - Intrusive
A sign at the corner of the road as you drive in - Littering

I have a 'No Soliciting' sign that seems to be ignored, and I have confronted several individuals doing door hangers or ringing the bell. Why they can't fathom the 'No Soliciting' sign is beyond me, and I have had a few get rather rude when I point it out.

And the signs on the side of the road are low class, and should be illegal. What gives anyone the right to advertise for free on the public right-of-way? I consider them trash and treat them accordingly.

If you want to advertise, do it right. Bulk mail is your best bet, plus it is legal and isn't an eyesore.

And why, if I may ask, are you only targeting Bridgewood? Excuse the observation, but there are more upscale neighborhoods in the 78254 region that would seem to be better for potential customers. Just an observation...
 
Old 06-18-2009, 08:32 PM
 
Location: NW San Antonio
214 posts, read 491,473 times
Reputation: 128
Quote:
Originally Posted by majormadmax View Post
And why, if I may ask, are you only targeting Bridgewood?
I make three times as much if the lawn is under 6000 sqft and I can walk from one to another. Plus I live in the area.
 
Old 06-18-2009, 08:40 PM
 
190 posts, read 514,185 times
Reputation: 82
Where's your "None of the above" option?!

I personally hate all of it.... stuff in my door, signs in the street ~ clutters the streets making it look messy, scares me to open the door to someone I don't know, so most of the time I don't even answer the door...

Why not display your ad on the bulletin boards at the local places like the grocery store, Walmart....library, etc.
 
Old 06-18-2009, 08:51 PM
 
14,637 posts, read 34,502,616 times
Reputation: 6683
I'm one of those that says they hate the flyers stuck on my door, and I will specifically NOT patronize those businesses that leave their crap on my door. I will never encourage that garbage. Also, I have gotten to where if I'm not expecting anyone, I will not answer the door. So....don't come knocking. I don't even like my neighborhood association having people deliver the newsletter. It's ONLINE. I wish I could opt out. I DO read it, but by the time they deliver it, I've already read it.

Why don't you invest some money in the Val-Pak or that other coupon company that actually mails stuff out? I get those every week and go through them--I've used the coupons and to me, it's much more professional.
 
Old 06-18-2009, 09:23 PM
 
165 posts, read 457,449 times
Reputation: 87
Quote:
Originally Posted by majormadmax View Post
Not in Bridgewood, but am a '54 resident. And the signs on the side of the road are low class, and should be illegal. What gives anyone the right to advertise for free on the public right-of-way? I consider them trash and treat them accordingly.
I couldn't agree more! I get excited everytime the...landowner??...at the corner of Culebra/1560 takes down all those signs (TRASH) so they can mow/weedeat. Unfortunately, the next day all the signs are back up. The odd thing is that the signs seem to be the ones that were taken down? Do the advertisers pay the landowner to advertise there??

I HATE those signs and the make the area look very trashy!
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