Article about marketing is revealing (performance, problem)

[Brian.Pearson]

So, does this mean that some people have higher IQ's aren't necessarily less smart?

"We found that people who reported thinking rationally performed better on rational tasks, and people who reported thinking experientially performed better on experiential tasks," explain the authors. "In addition, the 'wrong type' of thinking actually hurt performance. People who approached a vocabulary or an IQ test problem in an experiential, intuitive manner actually had fewer correct answers than those who approached the problem logically."