NEW YORK — Wal-Mart Stores (WMT) fired its first volley in the holiday pricing wars this week, slashing prices on toys and calling it an "aggressive move to lead the market on holiday savings."
That could be good news for consumers looking for deals but bad news for other retailers as Wal-Mart, the world's biggest retailer, tries to drive shoppers into its stores with ever lower prices this holiday.
"From the department stores on down, it's going to become a very price-conscious Christmas," said Marshal Cohen, chief industry analyst at The NPD Group.
Wal-Mart fires first volley in holiday price wars - USATODAY.com
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