Four types of retail formats
(a) Regional malls, typically between 400,000 to 800,000 square feet, have a primary trading area of 5 to 15 miles, and are composed of anchor stores and a variety of specialty retailers
(b) Supercenters are a hybrid of supermarkets, discount, and department stores housed in a single 150,000- to 230,000 square-foot building (e.g., Super Wal-Mart, SuperTarget)
(c) Warehouse clubs are membership-only stores (e.g., Sam’s Club, Costco) that distribute packaged and bulk foods and general merchandise at low prices in a no-frills environment
(d) Category killers are huge, single-focus mega stores (e.g., Home Depot, Barnes & Noble, and PetSmart) that sell limited, yet comprehensive, assortments of products at such low prices that competition is difficult.
Which format do you prefer? Possibly more than one? Are you GenX, GenY, or Baby Boomer?
Seniors born before 1946
Baby Boomer born 1946 to early 1960's
Gen X are born from early 1960s to the early 1980s
Gen Y are born from the early 1980s to the early 2000s (also known as the Millennial Generation)
Try to guess which generation (male and/or female) prefers which category. Results of study are in spoiler.
The results revealed that
Gen X females most frequently shopped at supercenters,
Gen X males and Gen Y females at category killers,
Baby Boomer males at warehouse clubs, and
Gen Y males and Seniors at regional malls.
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