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Hey you ever thought of trying popcorn as cereal? The original puffed cereal! No fancy equipment needed. It will turn to mush quickly. I have heard of people using it as cereal though I have never tried it. I suspect it would disintegrate too quickly to be that attractive.
Puffed cereals take up a lot of volume. They are expensive to ship and likely generate low sales numbers per square foot at the stores. Quaker made an economic decision.
That was pre Covid. Prices in grocery stores have risen significantly since January. They fluctuate quite a bit these days. Grocery stores have been having trouble stocking their stores since March. The entire supply line is messed up and will stay messed up long into next year if not longer.
Probably one reason is that they're concentrating on making their best selling/most profitable products. Remember that every store shelf was cleaned out a few months ago and some companies are just now catching up (6 months later).
An example or two: regular dish soap is still hard to find here (which I can't figure out since people won't even consider a house here without a $3000 Bosch dishwasher in it), just regular plain green olives with pimento have been sold out for weeks. It goes without saying that anything bleach (except liquid) in a spray bottle has been gone since March while we just started getting name brand toilet paper in. Paper towels are still one of those "be there when the truck's unloaded" products.
And no, I'm not in the middle of nowhere but 35 miles from DC shopping at a couple of the US's largest grocery chains.
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