Just in time for holiday shopping...
Sponsored Products, Sponsored Brands, and the new Sponsored Display Ads furnish a world of opportunities to sellers to advertise their products. They are Pay Per Click ads that drives traffic to their product listings on Amazon.
When customers see that the product is displayed at the top of the search result, they feel it is popular and should also buy it.
In short:
If you see a product or store marked as “Sponsored” on Amazon, then it means the seller is paying Amazon to advertise their product.
Since Sponsored Products ads integrate so well with Amazon’s organic search results, customers often don’t even realize they’re looking at an ad.
I am not saying that those products are bad or not legit. But often they aren't what you specifically are searching for. So, pay attention and make sure you know exactly what are you buying.
https://sarasanalytics.com/blog/amaz...nsored-brands/
However, sponsored or not - not all Amazon sellers deserve your trust or your business. Here are the smart steps you can take to avoid getting scammed.
https://www.rd.com/list/signs-amazon...nt-be-trusted/