Remember Compaq? Hewlett-Packard acquired the venerable computer company way back in 2002, but it's kept the name alive as a secondary brand ever since, mainly relegating Compaq to overseas markets (Compaq is particularly popular in Asia) and as second-tier PCs sold on the cheap at warehouse-style stores.
But now HP is looking to breathe a little new life into the Compaq brand, positioning it not just as a label for extremely cheap computer equipment but also as one with mainstream appeal in the U.S.
HP jump-starting Compaq brand with ultra-cheap machines : Christopher Null : Yahoo! Tech