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The Detroit 3 probably hopes so. Word of mouth will eventually make the Tundra the success that it deserves to be. It took years of people who bought Japanese cars touting the bulletproof reliability of their cars to make skeptics like me to jump into the fray. It is going to be hard to get dyed in the wool truck people to ever consider the value and superiority of the Tundra over the Detroit offerings. It will happen though. Detroit trucks are still as unreliable as they have always been.
I personally would like to see ALL full sized pickups leave the market. Few people need a gas guzzling behemoth like today's full sized pickups. They are too popular though, and if the high price of gas does not slow the sales down, nothing will.
Without a diesel option I don't think that the Tundra will be able to compete in the full size p/u market. A lot of these full size p/us that I see, around here any ways, are personal transportation, and work trucks.
They probably will by the end of the decade. They went all in for the 2007 model, and it has been a sales failure other than its first year.
NOT. The sales has exceeded their expectations more years than not. Toyota is not stupid, they are not trying to take over the 1/2 ton segment, just take a piece of the pie and it has proven very successful for them.
Location: Butler County Ohio and Winters in Florida
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I would think Nissan would drop the Titan before Toyota drops the Tundra.
It was only a few years ago, maybe 2008 or 2009 that Nissan was going to farm out trucks to Dodge.
I also think both products are good, I have friends that have both the Titan and Tundra, they report positive ownership.
We talk alot as I am a Ford F150 owner and discuss related.
I don't think I would pay much attention to a guy from the Motley Fool on this topic.
I think Toyota still thinks it is strategic and important for them to be in the full size truck market. The current Tundra was introduced just before the recession hit and gas prices rose. So it had a slow start. But the truck is very capable and has proven to have typical Toyota reliability. It does need an update, especially since Ford continues to push the category. GM's big update has been ho-hum.
People need to remember that Ford, as strong as they are with truck sales, is down significantly from the peak of 2004.
There are lots and lots of happy Tacoma owners today. And a growing number of happy Tundra owners.
NOT. The sales has exceeded their expectations more years than not. Toyota is not stupid, they are not trying to take over the 1/2 ton segment, just take a piece of the pie and it has proven very successful for them.
I never said they were. They didn't meet expectations (barely) in 2007 and sales have generally fallen since. In that same time it lost about 3% of its market share. Their piece of the pie is getting smaller and will continue to get smaller with the new GM trucks here and new F-150 that is around the corner.
I would think Nissan would drop the Titan before Toyota drops the Tundra.
It was only a few years ago, maybe 2008 or 2009 that Nissan was going to farm out trucks to Dodge.
I also think both products are good, I have friends that have both the Titan and Tundra, they report positive ownership.
We talk alot as I am a Ford F150 owner and discuss related.
True,
Toyota has a stream of built in loyalist coming through their showrooms looking at their regular cars, so I would say they are going to be around for a while.
NOT. The sales has exceeded their expectations more years than not. Toyota is not stupid, they are not trying to take over the 1/2 ton segment, just take a piece of the pie and it has proven very successful for them.
No way. It HAS been a failure. The sales of it are a distant fourth to the domestics and this latest refresh is just a phoned in attempt and not a redesign that the vehicle definitely needs. It is still a capable vehicle but like the Titan it will take monster rebates to move it. And that's okay, Toyota can afford it because the same basic tooling has been around since 2006.
Heres the MPG for the best of the 4wd V8 vehicles. The Chevy appears to have them all beat for mileage with their Hybrid fulll size truck, but comes with a price. I would hope that Toyota would be more on top of having a good mpg vehicles considering the companies roots in fuel efficient vehicles?
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