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Old 04-29-2009, 09:18 AM
 
Location: Philly
10,029 posts, read 14,499,670 times
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Resident Commissioner Pedro Pierluisi filed legislation Monday in Congress to establish a special rule impeding Puerto Rico and the U.S. Virgin Islands from using rum rebate tax money to provide “unreasonable” subsidiaries to rum producers.
The move is aimed at blunting the impact of a planned move in production of Captain Morgan’s rum from Puerto Rico to the U.S. Virgin Islands in 2012, a move that could cost the commonwealth some $130 million annually in lost rum rebate funds.
CaribbeanBusinessPR.com
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Old 04-29-2009, 09:38 AM
 
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Diageo could move the distillery completely offshore. Instead, they cut a deal with the VI to put it there. As I recall, the bill is an attempt at having the VI pay over certain benefits to Puerto Rico for the Captain Morgan move. The whole rum tax thing is a pretty complicated matter. The VI apparently simply talked Diageo out of moving it completely offshore.
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Old 04-29-2009, 10:10 AM
 
Location: Philly
10,029 posts, read 14,499,670 times
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Quote:
Originally Posted by Maineac View Post
Diageo could move the distillery completely offshore. Instead, they cut a deal with the VI to put it there. As I recall, the bill is an attempt at having the VI pay over certain benefits to Puerto Rico for the Captain Morgan move. The whole rum tax thing is a pretty complicated matter. The VI apparently simply talked Diageo out of moving it completely offshore.
I thought this part was interesting
Quote:
The move is in response to the decision last year by global beverage giant Diageo to shift production of Captain Morgan rum to St. Croix from Puerto Rico, following the expiration of a contract in December, 2011 it has with local rum producers Destilería Serrallés.
I wonder if we'll see a bigger push by Don Q on the mainland.
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Old 04-30-2009, 11:42 AM
 
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I hope so...Don Q is a far better rum than Bacardi....hopefully Don Q will do a better job of marketing.
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Old 06-30-2009, 09:40 AM
 
Location: Philly
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The Ponce company, which produces its flagship product Don Q rum, has set up a U.S. headquarters in the Dallas-suburb of Irving, Texas. The company was founded by the Serrallés family in 1865.
The Irving office will serve as the national headquarters for all U.S. employees and will be the permanent base for a staff of four, a spokesman for the company told the Dallas Business Journal.
The company said in a statement it chose Dallas because of the city’s strategic centralized location, which will help the company better serve major markets in the U.S., the Dallas Business Journal reported.
“The opening of the U.S. office marks a turning point in Destilería Serrallés Inc.’s commitment to expanding the reach of its flagship brand DQ in the U.S. market. We are thrilled to be re-introducing the heritage, quality and value of one of the world’s finest rum to the U.S.,” said John Eason, vice president and national sales manager. “We have the fortunate task of bringing the No. 1 rum from Puerto Rico, the land of rum, to an ever more discerning consumer.”
Some of the rums produced under the Don Q brand include Don Q. Cristal, Don Q Gold, Don Q. Añejo, Don Q Grand Añejo and Don Q Limón.
Serrallés USA said it’s in the process of introducing new brands: Don Q Mojito and Don Q Coco.
CaribbeanBusinessPR.com
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Old 07-16-2009, 02:57 PM
 
Location: Philly
10,029 posts, read 14,499,670 times
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Serrallés USA, exclusive importers of Don Q, Puerto Rico`s Premium Rum, has formed a strategic alliance with Glazer's, one of the nation’s premier spirits, wine and beer distributors to bring the Don Q brand to the US. Galzer's primary role will be building distribution channels throughout the mid-western region from as far south as Texas to as far north as Ohio. ...“We are very excited to work with Glazer to expand the national Don Q rum footprint. They are passionate brand builders and share our commitment to bringing the #1 selling premium rum in Puerto Rico to the United Sates. Their family heritage parallels’ that of the Serrallés family and makes for a dynamic working relationship, says John Eason, VP National Sales Manager.”
"We are excited to be expanding our partnership with Serrallés USA and Don Q Rum. We believe that the combination of their premium rum portfolio and our collective brand building skills will generate significant value to our business. We look forward to working with their team to grow the Don Q brand, says Mike Maxwell, Glazer's Executive Vice President/Chief Operating Officer.”
Since 1865, the Serrallés family has consistently produced the finest rums in the world under the Don Q brand, including Don Q Cristal, Don Q Gold, Don Q Añejo, Don Q Grand Añejo and Don Q Limón. Serrallés USA announced it will welcome Don Q Mojito and Don Q Coco, its newest additions to the flavored rum category.
Glazer’s currently operates in 11 states, and is one of the nation’s largest distributors of wine, spirits and malt products. The company has operations in Arizona, Arkansas, Indiana, Iowa, Kansas, Louisiana, Mississippi, Missouri, Ohio, Oklahoma, and Texas.
CaribbeanBusinessPR.com
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