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A mother talks about her little girl growing up. “When our little girl was born we got a Subaru. It’s where she said her first word, saw her first day of school, made a best friend forever. The backseat of my Subaru is where she grew up.”
Not sure this generation has it better than when I grew up and often went days without riding in a car. I'm thinking this advertisement works because this is the norm, or at least with Subaru's target audience it is. Ironically Subaru spends a lot of money appealing to treehuggers along with the tacit acknowledgement that they are extremely car-dependent.
Not sure this generation has it better than when I grew up and often went days without riding in a car.
In this aspect it absolutely does not, although this forum is about people discussing that and reacting to a shift since the '40s - '50s when car driving started going from an option to the only option. The pendulum is starting to swing back in the other direction.
Welcome to a first world country where the average person can afford a car. Minor gripe with the ad would be that the Forester was nothing like the current one. It was more of a tall wagon whereas now it's an SUV. They should have found a first generation to shoot from. There's plenty of them still left on the road, so it's not like it would have been hard. I can see why they didn't. Subaru has never had very refined interiors so shots of a 15 year-old rubbermade interior wouldn't be very impressive. Still, more authentic. It's advertising though.
In this aspect it absolutely does not, although this forum is about people discussing that and reacting to a shift since the '40s - '50s when car driving started going from an option to the only option. The pendulum is starting to swing back in the other direction.
It never was the only option.
My grandmother didn't drive until the '60s. She grew up in New England and then moved to NYC and then later San Francisco straight out of high school. She didn't learn to drive until after her second kid was born when she moved farther up north in Marin County. Before she'd been in San Rafael and didn't need to drive.
Aunt an uncle lived in San Francisco when I was a kid. The did have a car but rarely drove it.
Driving was the easier choice and remains so. It never was the only one. NYC has always had low car ownership rates. It's not exactly uncommon in other major cities however. San Francisco has crept up from about 28.6% of households not owning a car in 2000 to about 31.4% in 2012. It's not some monumental landslide event. It was just as possible in 2000. The thing was it wasn't en vogue. The social engineers of the world hadn't let you know it was cool yet. For people that thought on their own, it was. It always has been. The biggest change is perception, not reality. Number of households without a car hasn't moved much. VMT per capita has been much more meaningful than the rather insignificant change of households without a vehicle.
Strange, my Wife made the same type of comment when she saw that ad.
Cars are Americas religion ~We idolize them ~we let them define us ~ making sure they come first is the agenda of any cities budget meetings ~ It's the only way you can kill someone and its no big deal, because they should have known not to be in the way ~Cars are our personal deities . The poor kid is just getting indoctrinated to the 'murikan way. Her kids will be growing up in the back seat of some car, too.
Interesting that one of the biggest lobbying groups to build better highways was the US auto industry. And a big beneficiaries Japan's auto industry. Though to be fair, we should mention they have factories here.
The quote sounds like a parody commercial. The sad thing is its an actual commercial.
Why would anyone be proud of their kids growing up in the backseat of a car?
I guess its true though for most because they rarely walk, bike or go outside anymore
and have to be driven everywhere by their parents mainly due to the poorly built environment.
The quote sounds like a parody commercial. The sad thing is its an actual commercial.
Why would anyone be proud of their kids growing up in the backseat of a car?
I guess its true though for most because they rarely walk, bike or go outside anymore
and have to be driven everywhere by their parents mainly due to the poorly built environment.
Hah, fresh cannon fodder for the perpetual war machine either way.
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