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Old 07-21-2008, 07:59 AM
L-1 L-1 started this thread
Location: New York City
8 posts, read 47,768 times
Reputation: 17


To start off, hello everyone and thank you for taking the time to read this.

One of the things apparent to me now that I've lived in the Hudson Valley for about eight years is the lack of awareness of some of our best local businesses outside of their immediate communities. We have some incredible cafes, bars, services, restaurants and other businesses that seem to have a hard time finding main stream success, and sometimes even fail, because they seem to lack the ability to become known outside of their local market.

I've got a long line of experience as a marketing professional serving both small businesses and huge corporations and am now considering leaving my post at a NYC Wall Street firm (call it disgust with the industry if you'd like) and am interested in venturing out on my own. My goal would be to, for a fee, raise awareness of small businesses in Westchester and grow their client base. I would offer services such as flier design, print and distribution, web site consultation and marketing presentation consultation (setting up the business to attract customers). I'd also like to start a membership program whereby individual members and their families receive discounts at any of my participating client businesses and, in the longer term, receive a periodical highlighting new clients and services with write ups of their offerings and coupons. Further, participating small businesses will be given discounts at other participating member businesses thereby allowing both revenue and awareness to grow by operating a closed loop system. For example, if you own a deli you and need print services I would refer you to the 'in network' printer who would in-turn offer a small discount. When the printer needs lunch, he would turn to the deli, who would offer the same or similar discount (say 5-10%) or other promotion (free coffee with order for example).

My questions are thus: Do you think there is room or reason for this type of service? Business owners, would you be willing to pay a fee for this type of service? Residents, is this the type of thing that would interest you? Would you like to participate in a network that offered you discounts at participating local businesses? I understand cost is a factor and I'm still in the inception phase so I can't offer what the exact cost would be. However, to turn the question around, how much would you be willing to pay for these types of services?

Please don't take this as an advertisement or solicitation- I'm just one guy interested in seeing if I can start a business helping others because, frankly, I'm tired of being in the business of taking from others. I understand this would amount to about twice the work at half the pay but I just want to do something that feels good for a change. Any feedback is greatly appreciated. Thanks again for taking the time to read this.
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