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Just because some may disagree with the results (and I may be one of those) is no reason to question the validity of the study. This is ranking *city brands*. The main problem that I have with it is that the methodology seems to have a strong bias against certain Asian countries that have their own local social media (though Seoul, surprisingly, scores very high). But there should be no such bias as between Western cities (let alone cities in the same country).
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Originally Posted by 2e1m5a
Ridiculous. Are we still saying it's because of the '96 Olympics?
And where are Boston and Philly?
I can see Boston, but Philly?? Philly has a very weak global brand.
Just because some may disagree with the results (and I may be one of those) is no reason to question the validity of the study. This is ranking *city brands*. The main problem that I have with it is that the methodology seems to have a strong bias against certain Asian countries that have their own local social media (though Seoul, surprisingly, scores very high). But there should be no such bias as between Western cities (let alone cities in the same country).
I can see Boston, but Philly?? Philly has a very weak global brand.
Yeah, I edited them out because they both can be fairly localized and culturally contained cities-Philly even moreso.
But the methodology said it ranked the cities based on assets ( attractions, climate, infrastructure (particularly transport), safety and economic prosperity) in addition to "buzz", so it is not only global recognition that counts.
The Asian cities score best on the assets and apparently MARTA is one of the reasons Atlanta is on the list.
"MARTA, the Metropolitan Atlanta Rapid Transit Authority, is the hub of a thriving transportation system that gives Atlanta's brand a boost, and it has become the world capital of hip-hop. But it remains dangerous in places, and there just isn't enough for visitors to see to make the capital of Georgia competitive with the top tier of US cities".
Yeah, I edited them out because they both can be fairly localized and culturally contained cities-Philly even moreso.
But the methodology said it ranked the cities based on assets ( attractions, climate, infrastructure (particularly transport), safety and economic prosperity) in addition to "buzz", so it is not only global recognition that counts.
The asset ranking places the Asian cities as the tops.
Are those really what gives a city a "brand name"? Isn't a brand name something that a city presents itself to the rest of the global community?
For instance, as a tourist I think of Paris as the "City of Light"; of art, of museums, beautiful architecture and outdoor cafes. I really don't care about the infrastructure or the economics of Paris.
Are those really what gives a city a "brand name"? Isn't a brand name something that a city presents itself to the rest of the global community?
For instance, as a tourist I think of Paris as the "City of Light"; of art, of museums, beautiful architecture and outdoor cafes. I really don't care about the infrastructure or the economics of Paris.
I agree, but according to their own methodology half of the score for "brand name" was based on those assets like public transportation, safety etc.
They even said that MARTA is what gives Atlanta's "brand" a boost. I'm sorry, but that is just ridiculous. I agree Atlanta has a huge global brand, but it has nothing to do with MARTA.
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Brand names???
