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Old 05-06-2014, 09:19 AM
 
Location: NYC
2,423 posts, read 2,804,942 times
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Interesting results.

From Milan to Mecca: the world's most powerful city brands revealed | Cities | theguardian.com

On the one hand I am weary of taking seriously any study that ranks Tokyo outside of the top 25 but this is food for thought.
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Old 05-06-2014, 09:53 AM
 
Location: Crooklyn, New York
29,782 posts, read 28,796,118 times
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Quote:
Originally Posted by Fitzrovian View Post
Atlanta has a stronger brand than Tokyo, Rome and Washington, DC.
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Old 05-06-2014, 10:03 AM
 
1,637 posts, read 999,047 times
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I read this and thought for a moment: Los Angeles in first place? bye bye credibility.

Then I read the methodology and came to the conclusion: yep, bye bye credibility.
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Old 05-06-2014, 10:14 AM
 
Location: Philadelphia
11,980 posts, read 11,281,262 times
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Quote:
Originally Posted by BajanYankee View Post
Atlanta has a stronger brand than Tokyo, Rome and Washington, DC.
Ridiculous. Are we still saying it's because of the '96 Olympics?

Last edited by 2e1m5a; 05-06-2014 at 10:24 AM..
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Old 05-06-2014, 10:25 AM
 
Location: NYC
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Just because some may disagree with the results (and I may be one of those) is no reason to question the validity of the study. This is ranking *city brands*. The main problem that I have with it is that the methodology seems to have a strong bias against certain Asian countries that have their own local social media (though Seoul, surprisingly, scores very high). But there should be no such bias as between Western cities (let alone cities in the same country).

Quote:
Originally Posted by 2e1m5a View Post
Ridiculous. Are we still saying it's because of the '96 Olympics?

And where are Boston and Philly?
I can see Boston, but Philly?? Philly has a very weak global brand.
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Old 05-06-2014, 10:26 AM
 
Location: Melbourne, Australia
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Yep, pretty silly list...
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Old 05-06-2014, 10:37 AM
 
Location: Philadelphia
11,980 posts, read 11,281,262 times
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Quote:
Originally Posted by Fitzrovian View Post
Just because some may disagree with the results (and I may be one of those) is no reason to question the validity of the study. This is ranking *city brands*. The main problem that I have with it is that the methodology seems to have a strong bias against certain Asian countries that have their own local social media (though Seoul, surprisingly, scores very high). But there should be no such bias as between Western cities (let alone cities in the same country).



I can see Boston, but Philly?? Philly has a very weak global brand.
Yeah, I edited them out because they both can be fairly localized and culturally contained cities-Philly even moreso.

But the methodology said it ranked the cities based on assets ( attractions, climate, infrastructure (particularly transport), safety and economic prosperity) in addition to "buzz", so it is not only global recognition that counts.

The Asian cities score best on the assets and apparently MARTA is one of the reasons Atlanta is on the list.

"MARTA, the Metropolitan Atlanta Rapid Transit Authority, is the hub of a thriving transportation system that gives Atlanta's brand a boost, and it has become the world capital of hip-hop. But it remains dangerous in places, and there just isn't enough for visitors to see to make the capital of Georgia competitive with the top tier of US cities".

Mmmh, interesting haha.

Last edited by 2e1m5a; 05-06-2014 at 10:51 AM..
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Old 05-06-2014, 10:54 AM
 
Location: Chicago
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Washington DC and especially Tokyo are surprising. And where's Hong Kong?
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Old 05-06-2014, 10:54 AM
 
Location: On the Great South Bay
7,555 posts, read 10,868,287 times
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Default Brand names???

Quote:
Originally Posted by 2e1m5a View Post
Yeah, I edited them out because they both can be fairly localized and culturally contained cities-Philly even moreso.

But the methodology said it ranked the cities based on assets ( attractions, climate, infrastructure (particularly transport), safety and economic prosperity) in addition to "buzz", so it is not only global recognition that counts.

The asset ranking places the Asian cities as the tops.
Are those really what gives a city a "brand name"? Isn't a brand name something that a city presents itself to the rest of the global community?

For instance, as a tourist I think of Paris as the "City of Light"; of art, of museums, beautiful architecture and outdoor cafes. I really don't care about the infrastructure or the economics of Paris.
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Old 05-06-2014, 11:01 AM
 
Location: Philadelphia
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Quote:
Originally Posted by LINative View Post
Are those really what gives a city a "brand name"? Isn't a brand name something that a city presents itself to the rest of the global community?

For instance, as a tourist I think of Paris as the "City of Light"; of art, of museums, beautiful architecture and outdoor cafes. I really don't care about the infrastructure or the economics of Paris.

I agree, but according to their own methodology half of the score for "brand name" was based on those assets like public transportation, safety etc.

They even said that MARTA is what gives Atlanta's "brand" a boost. I'm sorry, but that is just ridiculous. I agree Atlanta has a huge global brand, but it has nothing to do with MARTA.
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