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I worked many years with study abroad programs in the US and the #1 study abroad destination for many colleges was consistently Spain. I think it may be more popular than you assume, I always hear of people traveling there.
Students travel there but general tourism to Europe by Americans still favors London, Paris and Rome over all other destinations in Europe. A lot of Americans also seem to have this idea that Spain is much like Mexico which of course is wrong but it's what many believe.
So you are saying you don't know much about Spain?
Outside of certain history such as colonialism and a tiny few other things, the average American does not know much about Spain. Americans tend to be more familiar with countries from which a large number of Americans may have ancestry or that the US has had a close relationship with for a while be that good or bad. For Americans, our exposure to a Spanish speaking culture and the one with the largest ancestry population is Mexico. Most Americans don't even know what Spanish food is but Mexican Food is now a staple. Our contact with Spain has always been limited. Spain itself wasn't always open to the idea of getting close to the US either politically or culturally especially after the Spanish-American War. Only relatively recently has this started to change. And again; unlike the British and the French who have always had a presence here and then the Germans, Italians, Irish and Polish who immigrated here in large numbers and brought their culture with them to mix with American culture, there was no large influx of Spanish immigrants and thus, no real knowledge of Spain that would have come with it.
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