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I'm not sure how many people here have experience with the European fashion market, but I was wondering, why are there so few mid-range fashion brands in Europe in comparison with the United States? In Europe there seems to mostly be a major gap between the fast fashion segment and the premium segment.
How are you defining these different levels of brands? We have spent plenty of time in various European cities and I am a shop-a-holic. I love finding new clothing brands and have found them at all price points from Gap to JCrew to Tory Burch to Chanel. If mid-range is JCrew pricing then there are lots of brand stores and independent boutiques that carry clothing at a similar price point.
How are you defining these different levels of brands? We have spent plenty of time in various European cities and I am a shop-a-holic. I love finding new clothing brands and have found them at all price points from Gap to JCrew to Tory Burch to Chanel. If mid-range is JCrew pricing then there are lots of brand stores and independent boutiques that carry clothing at a similar price point.
Well, one American brand (IZOD) is expanding to Europe this fall, and they did claim they wanted to fill the gap between fast fashion and premium brands. I consider IZOD mid-range, since it is generally priced above some fast fashion labels and below higher end brands.
I'm not sure how many people here have experience with the European fashion market, but I was wondering, why are there so few mid-range fashion brands in Europe in comparison with the United States? In Europe there seems to mostly be a major gap between the fast fashion segment and the premium segment.
I lived in Europe for several years, Pink. They have exactly the same brands we do just at much higher prices.
Would Marks & Spencer be considered a mid-range brand?
I'm not too familiar with them, but looking at their prices, it seems like some of their products are more semi-premium. Mid-range are brands such as IZOD and Chaps.
Marks & Spencer is not a brand, it’s a store. It carries many brands, including their own store brand. I’d equate it to Macy’s.
There is such a range of price points for clothes it’s impossible to put then in 3 or 4 categories. Take the humble polo shirt, which you seem to favor. You can find them for $10 at Target and $30 at Gap. Are these the same price point? The Gap shirt is three times the price. Or are they both low end?
J Crew/Banana Republic polos are more like $40-50. Does this make them mid range? Well, a Vineyard Vines runs about $80 and a LaCoste over $100. Are these high end? If so, how do you classify the $250 Burberry polo? And where does that leave the $400 Versace...and $900 Gucci?
Then there’s the issue of comparing European versus American pricing. As noted above, clothing in general is more expensive in Europe. Especially iconic and trendy American brands..eg Levi’s and Nike, respectively. But I can assure you that clothing is available at a range of price points in Europe. You might not know the brands, but they exist.
Finally, price is personal. What’s cheap to you may be expensive to someone else. The maximum someone is willing or able to pay for an item is the definition of “premium” to that person.
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