So, it seems that the NYPD asked twitter followers to post photos of themselves interacting with police officers and hashtag it #myNYPD. Which of course led to an onslaught of photos being tweeted which depicted NYPD officers engaged in everything from brutality, to handcuffing kids, to sleeping on subway trains in uniform. I'm betting the NYPD social media representative is kicking themselves now...
NYPD’s Twitter outreach completely backfired | New York Post
http://rt.com/usa/154120-nypd-hashtag-twitter-police/