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There was a TV commercial on a while back that had moms at the supermarket and two kids of similar ages both in Spiderman costumes (I think) playing hide and seek around the shelves. I think one mom must have bought something that the 'other' kid likes. So the two kids change places and the 'other' kid goes home.
The first the viewer and the mom know that the kids have changed places is when the mask is removed and it is an Asian kid (Caucasian mom).
I quite enjoyed the ad. No idea what it was for mind you.
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