Why even bother with that? We're so stupid that they could fix their image by simply running a series of happy commericals using all the suave and purdy English actors we love and swoon over so much to convince us that BP is whatever BP wants us to believe they are. After all, NO ONE can resist a smooth, tempting, sing-song English accent.
Voila! All the evils of the past and present will vanish in the minds of Americans, all between blocks of "American Idol". Or they can wait six months and we'll forget about it all on our own, just as long as we don't try to swim in the gulf.