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Character defines an individual, not gender. The marketing agency needs to put down the smartphones. Social media and hashtags don't represent the real world. A man can be masculine and make good choices, treat people well. Gillette missed the mark.
Gillette, the best a shamed, effeminate man can get?
Wow, i'm surprised by this corporate marketing strategy. Insinuating men are bullying, toxic thugs doesn't sound like a good way to get men to buy a product from your company.
In fact, women who love men and think this ad is full of **** may avoid the P&G brand as well. I plan to do so.
It's baffling. Is the ad really trying to sell women's razors? Are they trying to be seen as cool by Boston area millennial hipsters (Gillette has long been based there)?
I personally think that with mentions of sexual assault and harassment, it might be too heavy for younger audiences. But it's really not much different than the ads telling men to be good dads.
Status:
"Let this year be over..."
(set 23 days ago)
Location: Where my bills arrive
19,219 posts, read 17,095,590 times
Reputation: 15538
I say speak with your money, when their sales drop through the floor boards they will get the message that their campaign was not well received. Time to buy stock I'm Schick or Wilkerson...
It's baffling. Is the ad really trying to sell women's razors? Are they trying to be seen as cool by Boston area millennial hipsters (Gillette has long been based there)?
I don't think that there is a single man who will be inspired to be a better man by this ad.
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