They're fair.
They're unregulated.
They're efficient.
They're cheap.
4 Myths About Free Markets—and Their Demise - FlowChart (usnews.com)
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Would a market solution to the financial crisis cost less than the $700 billion proposed in the failed bailout plan? If we truly had a free market, almost certainly not. Most economists agree that a pure market solution would allow hundreds of companies to fail, with no safety net for the suddenly unemployed, bank depositors, creditors, or anybody else brought down by widespread economic failure. That would probably kick off a second Great Depression, which is why there are virtually no free marketeers arguing that we should repeal layers of existing regulation and return to a truly unregulated market.
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