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According to a story published in 2000 in the Milwaukee Journal Sentinel (and not readily available online), quoting Miller's own figures, "African-Americans buy 66% of the nation's malt liquor, with Caucasians accounting for 27% of the market."
Since 82% of the population of Detroit is African-American, according to the U.S. Census, Detroit is clearly a prime market for Colt 45.
I don't think its a secret that Colt 45 is almost entirely consumed by black people. They're just advertising to their demographic. Advertising 101. It doesn't mean all black people drink Colt 45, but most Colt 45 drinkers are black. Where do you want them to advertise, in a white suburb where nobody drinks that crap?
Seriously, Detroit has bigger problems to address.
This is not a major story. I went to the Detroit New and Free Press websites just to see where this story was located when compared to other news, and I could not even find it. (I did follow the link given by the poster, so I am aware that this story is located somewhere in the Metro/State section of the Detroit News, but it's not even on the front page of that section). I would hardly call this a big story in Detroit.
Location: I currently exist only in a state of mind. one too complex for geographic location.
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I think it's more racist to call this racist. that's assuming that blacks like colt 45. I mean, who doesn't like a nice warm colt 45 or king cobra tallboy? we're only human right?
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