Internet Marketing
Posted 08-28-2009 at 10:58 AM by Ebizsem
[B]Internet marketing[/B], also referred to as i-marketing, web marketing, online marketing, or eMarketing, is the marketing of products, or, services over the Internet.
The Internet has brought many unique benefits to marketing, one of which being lower costs and greater capabilities for the distribution of information and media to a global audience. The interactive nature of Internet marketing, both, in terms of providing instant response and eliciting responses, is a unique quality of the medium. Internet marketing is sometimes considered to have a broader scope because not only it refers to digital media, such as, the Internet, e-mail, and, wireless media, but also includes management of digital customer data and electronic customer relationship management (ECRM) systems.
Internet marketing ties together creative and technical aspects of the Internet including, design, development, advertising, and, sale.
Internet marketing also refers to the placement of media along different stages of the customer engagement cycle through search engine marketing (SEO), banner ads on specific websites, e-mail marketing, and Web 2.0 strategies.
Having a Internet marketing strategy gives you a measurable and definitive way to target your market and position your business so that those looking for what you have to offer are finding you easily. This is only the first level of the sales process, but it is vital to the success of your online business, but remember traffic marketing is not sales.
Traffic can be increased by search engine optimization, using pay per clicks, or marketing your site in advertising campaigns. After completing the marketing step which brings the traffic you must then turn your attention to selling to your visitor once they get there.
How are you approaching those prospective clients and customers that are visiting your site? Are you persuading them to take the action that you want them to take? Have you defined what it is that you want them to do? Perhaps you want them to…
Buy a product? Request more information? Subscribe to your newsletter or request a free report?
There are proven methods and tactics that you can use online to increase your conversion rate and get that prospect to become a customer or client. If you haven’t taken time to plan your Internet Marketing Strategy you have made a costly mistake that could be draining to your business and costing you customers.
Consider this “What is the annual worth of one customer to you?” Is it $25, $250, or perhaps $2500? If having an Internet Marketing Strategy would help you cultivate and convert just 1 new customer each week would planning that strategy be worth it to you?
The Internet has brought many unique benefits to marketing, one of which being lower costs and greater capabilities for the distribution of information and media to a global audience. The interactive nature of Internet marketing, both, in terms of providing instant response and eliciting responses, is a unique quality of the medium. Internet marketing is sometimes considered to have a broader scope because not only it refers to digital media, such as, the Internet, e-mail, and, wireless media, but also includes management of digital customer data and electronic customer relationship management (ECRM) systems.
Internet marketing ties together creative and technical aspects of the Internet including, design, development, advertising, and, sale.
Internet marketing also refers to the placement of media along different stages of the customer engagement cycle through search engine marketing (SEO), banner ads on specific websites, e-mail marketing, and Web 2.0 strategies.
Having a Internet marketing strategy gives you a measurable and definitive way to target your market and position your business so that those looking for what you have to offer are finding you easily. This is only the first level of the sales process, but it is vital to the success of your online business, but remember traffic marketing is not sales.
Traffic can be increased by search engine optimization, using pay per clicks, or marketing your site in advertising campaigns. After completing the marketing step which brings the traffic you must then turn your attention to selling to your visitor once they get there.
How are you approaching those prospective clients and customers that are visiting your site? Are you persuading them to take the action that you want them to take? Have you defined what it is that you want them to do? Perhaps you want them to…
Buy a product? Request more information? Subscribe to your newsletter or request a free report?
There are proven methods and tactics that you can use online to increase your conversion rate and get that prospect to become a customer or client. If you haven’t taken time to plan your Internet Marketing Strategy you have made a costly mistake that could be draining to your business and costing you customers.
Consider this “What is the annual worth of one customer to you?” Is it $25, $250, or perhaps $2500? If having an Internet Marketing Strategy would help you cultivate and convert just 1 new customer each week would planning that strategy be worth it to you?
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