Is paying invoice or under invoice for a car the norm or rare in 2013?

[PDD]

Originally Posted by SoCalCpl2

If I buy a GM vehicle I pay what the cost to manufacture the vehicle is.... A perk for my Father inb Law being a looooong time GM employee...

And depending on what dealership I go to, the cost can be thousands less than MSRP or even what I know other people have paid....

I think employees get a better discount than most but I still believe there is some profit made. JMO

I think the best sales gimmick was to start showing dealer invoice and convincing buyers they were buying for the same price as the dealer paid.

[BuiltforSin]

Can someone please explain why a car dealership making a profit is so terrible? Do people really think they're not getting ripped off at other places of business that you frequent?