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A perfect example would be the Nissan Versa vs Mitsu Mirage. One is one of the best in its class, while the other is arguably the worst. Why would incentive do they have to keep building the Mirage?
You must be having a laugh calling the Versa the best in a class that contains the Honda Fit, Toyota Yaris and even Ford Fiesta (as well as the Mirage the worst when the Smart is still around).
Well this is a two month old event as the purchase was in October.
Nissan took the stake in Mitsubishi for the following reasons:
-access to the SE Asia market where M is strong and N is not
-access to M's EV technology
-access to M's Kei car business in Japan where Nissan is uncompetitivve
-the age old "synergy" potential.
Mitsubishi's corporate strategy never ceases to confound me. Mitsubishi Motors *could* be a major player on the world market, but the parent corporation doesn't seem to give a damn about MMC. What was once a thriving, innovative company is now slipping further and further into mediocrity, as are their products.
I can't believe they would sell a controlling stake to Nissan, once considered their closest rival. It doesn't benefit Mitsu at all.
I can't believe they would sell a controlling stake to Nissan, once considered their closest rival. It doesn't benefit Mitsu at all.
They didn't have much choice. It was a semi-hostile takeover. They had a fuel economy scandal that rocked their share price and Nissan was able to scoop up a controlling stake for cheap.
Now Mitsu has some operating capital and Nissan has control of a strategic partner.
You must be having a laugh calling the Versa the best in a class that contains the Honda Fit, Toyota Yaris and even Ford Fiesta (as well as the Mirage the worst when the Smart is still around).
I didn't call it the best I said "one of the best. The smart car is a "city car" and not a sub compact but that's why I said the mirage was "arguably" the worst.
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