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Found a pretty good charity partnership on an outdoor site that sends packages to those serving overseas for the holidays with each purchase. I know many people who were in the military and I'm sure would have loved to receive something like this:
"For each purchase you make on OpticsPlanet, we'll donate 0.50% of the net proceeds of all sales to our charity partner, Operation Gratitude. In addition, when you purchase from our participating partner brands, including: Vortex, Leupold, Pulsar, Streamlight, Crimson Trace , Nikon, EOTECH, FLIR, Sig Sauer, Trijicon, Steiner, & Surefire, we'll increase the donation amount by up to 10 times!"
They're donating 1/2% of your purchase. You buy something for $50 and they'll donate a quarter. Not a huge deal. If you buy from "participating" brands, it will be more -- UP TO 10 times. Still only 5% at max.
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