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why is it that only one cancer makes the national spot light, we hear mentioned other cancers on t.v. and what not but nothing to the same extreme coverage and marketing that breast cancer does.
why is it that only one cancer makes the national spot light, we hear mentioned other cancers on t.v. and what not but nothing to the same extreme coverage and marketing that breast cancer does.
Of all the types of cancers, breast cancer accounts for almost 20% of them - by far the largest percentage, so it's logical that you'd see more information about breast cancer than others. I'm not defending Komen, just quoting some statistics.
So many people gave me pink ribbon things when I was going through cancer simply because I am a woman - and obviously women only get breast cancer! I appreciated the sentiment, but just because you can't find lavender (Hodgkin's), lime green (lymphoma), or red (blood cancer) ribbons, don't get the pink one instead!
A local restaurant paints the whole place pink for October. It's one of my favorite restaurants but all my cancer survivor friends (including breast cancer!) steer clear - it's just obnoxious. Last October, I popped into a Bed, Bath, and Beyond and was blown away by their breast cancer support display. Pink KitchenAid mixers, frying pans, pasta, and logs that produced a pink flame. How is that really raising awareness?
So little of the money is even going back to breast cancer research or support - cause marketing works by the nonprofit "selling" their branding and "approval" to a company to use for marketing. Those fees range - a smaller, local company could buy the cause marketing rights for a shoestrong local nonprofit (cancer hospital, charity, etc) for as little as $10,000 - that can be a windfall amount for a nonprofit and having their name on a product sells. I think of all of the times I bought Yoplait because of the pink tops rather than buy a cheaper store brand - many of us can say the same.
Men get breast cancer also. A smaller percentage but men still get breast cancer.
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