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I should note that the Tampa Bay Area only surpassed both Phoenix and Seattle in rank because its decline from last year was less stark than their decline.
From last television season to this television season, 18 out of the 20 largest media markets declined in the number of television households that they have. This continues a decade-long theme that has persisted in television household sizes. Only two of the Top 20 markets bucked the trend in the last year by posting a very modest increase and they were New York and Miami/Fort Lauderdale.
When you consider that there are only about 30 sports markets, Sacramento sets firmly on the small side of the scale.
Not really...
There are 42 markets with at least one major league sports franchise (NFL, MLB, NBA, MLS, NHL). 19 have a larger market than Sacramento. 22 have a smaller market than Sacramento. There is no reason to consider Sacramento a "small market" or neither on the "small side of the scale"...
These numbers align when taking all other measurements of size into account...
I think it has more to do with the legacy stature of sports teams and cities. Sacramento has had its NBA franchise since '85. If it wasn't so close to The Bay, there would be more than one franchise in the city, as Sacramento isn't a small city and is larger across all fronts than many legacy cities that developed sooner and have had their sports franchises longer...
While I know San Diego doesn’t get the advantage many cities do with claiming an extended area for its market because of LA, I’m surprised a metro of nearly 3.5 million isn’t in the top 20? I’ll take the fine folks at neilsen’s word for it, but to be smaller than Sacramento, that doesn’t get to claim a large area because of the Bay Area, and has well over 1 million less people in its metro makes zero sense. I know they go off households, not population, but something ain’t jiving.
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