Quote:
Originally Posted by JohnnyGentle
Yes exactly, even aside from having nothing to do with this list of cities, the key characteristic of Gen Z is that the group is more digitally connected doesn't mean much. There was a difference in Gen X and Milennials from a tech perspective, for the most part millenials grew up with the internet as a constant presence, milennials were the first generation to grow up with cell phones as teenagers etc. As of now, there hasn't really been a game changing technology that redefined daily life that made Gen Z childhood vastly different than Millennial childhood.
I would think a more definite difference, especially in context of how Gen Z selects cities, is that they grew up with walkability, expensive, gentrified urban cores being a fact of life, when millennials were children, many cities were in rough shape and boomer parents were huge proponents of suburban life.
But, I work in marketing and am around people who think and talk about these things way too much anyway haha.
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I beg to differ. Gen Z is the first generation to grow up with social media from birth. Not a "groundbreaking" technology, but certainly a life altering one.
I am a Millennial and social media didn't become extremely mainstream until I started college (yes, there was Facebook and Myspace, but absolutely nothing like today). I can't imagine what its like for kids in middle school and high school with the amount of social media and connectivity there is, I think it will expose / age kids faster (however you want to view it).
Millennials had a good mix of the good ole 90s and early 00s and now the constant connectivity and ever changing world of 2019. The tail end of Millennials have a good amount in common with Gen Z, but a Millennial born in 1990 has a childhood with next to nothing in common with a Gen Z born in 2000.
Gen Z grew up in the ever changing world and there are positives and negatives to that.
However, I don't see how any study could show what Gen Z "wants" in a city, when most of them are in still in middle school.