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I live in SoCal (L.A. suburbs), so I've been to Beverly Hills more times to know that it's all about:
* What kind of car you drive
*The brand of clothes you where
*What restarunts you eat at
*What kind of house you have
*Eevn what kind of devices you have (cell phone, television, furninture, jewelry)...
*etc
No other city beats Beverly Hills when it comes to being materialistic. Just walk down Rodeo Drive, and you'll see for yourself.
Hands down San Fransisco/Bay Area. Stanford must be the most materialistic school around. The rest of the Bay area too!! I'd say second Miami, New York, and most of Florida.
The "deadly sin" map would seem to place Southern California, New Jersey, New York City, and South Florida as "greedy." Arkansas, Kentucky, Mississippi, Nebraska, and South Dakota looks low. Although it's based on rich-to-poor ratio.
NPR's economic map lists several counties that are wealthy and have high foreclosure rates. That could imply a fair amount of people who had money, but still wanted to live richer than they could afford. Cities in such counties include Las Vegas, Los Angeles, Palm Beach, Phoenix, and San Diego. The opposite looks like Duluth, Minnesota and Scottsbluff, Nebraska plus some of Appalachia.
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