[BPt111]

What you think of this ? Do u have CL&P

Northeast Utilities is adopting Eversource Energy as its new corporate name as of Feb. 2, with the brand to be extended to its longtime Connecticut Light & Power Co. subsidiary whose identity dates back to 1917. In a press release issued on Wednesday, a day after Hearst Connecticut Media reported the utility's plans for a name change, Northeast Utilities announced all units would adopt the Eversource name including CL&P and Yankee Gas Services in Connecticut, along with several more subsidiaries in Massachusetts and New Hampshire. Northeast Utilities (NYSE: NU) will take the new ticker symbol "ES" on the New York Stock Exchange effective Feb. 19. Northeast Utilities was formed in the 1966 merger of

CL&P with Hartford Electric Light and Western Massachusetts Electric, with the corporate name surviving Northeast Utilities' April 2012 merger with Boston-based NStar. CL&P traces its history to J. Henry Roraback's efforts beginning in 1905 to create a power company servicing western Connecticut, and by extension, the entire state. "Energy is what brings us all together, and Eversource reflects the one-company focus we have been driving for the last few years," CEO Tom May said a statement.

"Consolidating our brand was the obvious next step for us as we continually strive to improve energy delivery and customer service to our 3.6 million electricity and natural gas customers across the region." In September, the U.S. Patent and Trademark Office published a filing for rights to the name Eversource Energy, with the customer represented by an attorney in the New Haven office of Carmody Torrance Sandak & Hennessey, which also has an office in Stamford. CL&P spokeswoman Tricia Taskey Modifica confirmed that filing was made on behalf of Northeast Utilities. Stamford is home to the corporation to undertake the most recent sweeping rebranding effort in Connecticut: Frontier Communications, which in

November acquired much of the Connecticut operations of AT&T, promptly updating logos on trucks, signage and other marketing materials. Less than seven years earlier, the company eliminated its previous name Citizens Communications, having acquired Frontier in 2000. If the CL&P and Northeast Utilities brands suffered in the aftermath of Hurricane Sandy in 2012, as extended power outages throughout Fairfield County and the state prompted angry rebukes, it was Frontier that got off to its own rocky start in November, after service outages and call center response delays prompted the state Public Utilities Regulatory Authority to hold a public hearing to give regulators and customers the chance to grill the company for answers. Frontier spokeswoman Brigid Smith described the early glitches as a "minor hiccup" in the life of the company's brand in Connecticut, one she hopes any customers who were impacted will put behind them. "The new Frontier has achieved some pretty solid brand recognition," she said.

[Csiko]

Had me until the comparison with Frontier; calling it rebranding is dubious.

Also not really sure that changing the CL&P name matters. Sandy was one event but it's not like CL&P hasn't been awful during other major storms in the past few years. It's not like anyone's going to forget that.

[HeadedWest]

I think they should call it Expensivesource Energy.

[wtby4000]

Many folks still call Frontier SNET, so it will take a while for this new rebranding to stick.